May 15, 2018

Year 14 of The Makeup Show

“The Makeup Show is so much more than just a trade show. It is a place for artists to network, shop, take classes, set new beauty trends in the industry, and for top brands to launch new products to the pro community. With our increase in education this year there was an even stronger sense of community and inspiration for artists. Our goal for the show is to continuously change people’s lives by creating new opportunities and inspiring artists to advance in their careers. I’m very proud of what this show has become and look forward to continuing to achieve these goal in Orlando, Chicago, and Los Angeles.” 
Shelly TaggarOwner of The Makeup Show

This year the show featured more than 90 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors Crown Brush, Silver Sponsors, Frends Beauty, KISS, and TEMPTU, Supporting Sponsors, Smashbox, MustaeV, GLAMCOR, INGLOT, and Alcone Company and Contributing Sponsors NYX Professional Makeup and Pinnacle Cosmetics. Brands from Danessa Myricks Beauty, Breakups to Makeup, Rebels and Outlaws, and black|Up all used the show as a platform to launch and showcase new products to the pro community.

Industry favorite since 2012, Veil Cosmetics is celebrated for their light-infused, multi-tasking treatment cosmetics. Super-HD quality, weightless coverage and refined textures have made Veil a go-to fixture among top film and television productions as well as a backstage favorite at some of today’s hottest runway shows.

Two of the products from Veil Cosmetics include the Sunset Light (Light Infused Primer, Serum, Mixing Base) | $45 USD for 1 oz. This helps the skin achieve the perfecting and smoothing radiance emanated only at sunset. Use it to prime complexion, provide makeup longevity, to instantly diminish the appearance of fine lines and pores, to hydrate, plump, and brighten skin. The formula is water based, oil free, paraben free, and has a non-sticky formulaSunset Skin (Weightless Foundatio) | $49 USD for 1 oz is a foundation with an airy, whipped formula that reveals skin as if it has been drenched in light at sunset. The water-based formula melts with your complexion for a pure weightless feel without the mask-like feel of more traditional foundations. Its blurring and anti-aging technology helps skin appear smoother and reduces the appearance of pores and fine lines. 

 Marc Jacobs Beauty, Hourglass and Pat McGrath Labs introduced their Pro Program at the show as well. The legendary Pat McGrath hosted a Casting Call for new talent exclusively at The Makeup Show NYC! Artists lined up with portfolios in hand for a chance to be considered and to have the opportunity to interview with the Mother herself!

“Shades of Beauty” Art Gallery made its debut at The Makeup Show NYC! This gallery featured Danessa Myricks and Moshoodat Sanni, two individuals who have inspired us to embrace the artistry of makeup. With their insight of the elements of makeup and fine art, each of these women gave inspiration with every color chosen, every line drawn, every shape and texture.

These images don't do these beautiful pieces justice. To see more pieces from the gallery, head to my Instagram: @fivetwobeauty_ highlights under EVENTS.

Every year The Makeup Show NYC always have a great lineup of workshops, seminars and keynotes. This year The Makeup Show NYC featured lineup of today’s greatest celebrity artists. A few in attendance included Bobbi Brown (bonus: she signed copies of her book to a long line of attendees!), Miss Fame, Elizabeth Scherle, Kevin James Bennett, Jordan Liberty, and more. These speakers shared their secrets to success, techniques, tips and more.

*Information used on this post is from a Press Release sent to FiveTwo Beauty.

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