March 18, 2015

Kardashian Beauty for your hair

Farouk Systems, manufacturer of high quality professional hair care products. Some of the company's major brands include CHI and BioSilk  hair care products. Now they have worked with the Kardashian Sisters: Kourtney Kardashian, Kim West and Khloe Kardashian to launch their very first hair care and styling tool products called,
Kardashian Beauty
Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,
- Basim Shami, CEO of Farouk  Systems, Inc.

About the products

Known for setting, of-the-moment hair trends and constantly updating their hair styles, the Kardashian sisters continue to define the category with their iconic manes and styling. The Kardashian Beauty products will include high performance, innovative ingredients designed to create styles for signature Kardashian looks whether they be casual and bohemian or red carpet inspired. Performance won’t sacrifice health with products also designed to deliver radiant, beautiful hair that is strong, healthy and brilliant.

The packaging is this beautiful black matte that fades to this metallic rose gold finish. The Kardashian sisters are known for their beautiful long locks and started the huge trend of ombre styling and color in the hair world so why not incorporate that ombre look as well to their packaging! 

The collection features professional, salon quality hair styling tools and chic accessories that are affordably priced. The collection comes with a hair spray, dry oil, curl cream, dry shampoo, dry conditioner, volume foam and blow dry cream.

While performance and quality were top of mind when developing the line, Kardashian Beauty reflects Kourtney, Kim and Khloés desire to bring high-end products to their fans at an affordable price point.

Another great thing about their hair care products is the key ingredient in their product which is the black seed oil. This ancient healing oil is highly rich in essential fatty acids such as omega 3 and omega 6 which helps to fortify and revitalize hair. With this key ingredient and other nourishing properties, their products will:
  •  moisturize hair
  •  protects against environmental damage
  •  promotes healthy hair
  •  strengthens hair
  •  reconstructs damage hair
  •  rejuvinates hair for soft, supple and shiny results

 The hair tools included in the collection are a lightweight premium finish hair dryer, 1" ceramic hairstyling iron and a 3-in-1 ceramic hairstyling iron (smooths, waves and curls hair!). They also have hair brushes within the line, and you can find all these products at all retail stores that carry the Kardashian Beauty products such as Ulta and Target.

My first impression

I was able to try some of these products out during IBS NY 2015. The hair products had a nice subtle smell. The dry conditioner gave my hair that nice shine and fizz free hair, and the hair spray kept my curls all day without making them feel stiff and crunchy.

A fan or not, do not let that stop you from trying anything out from this line. I think they are smart entrepeneurs to know which company to work with to launch a hair care collection. The key ingredient, black seed oil, in this collection is one I have not seen with any other haircare products and that may or may not change the hair-game of others but I surely want to try more from the Kardashian Beauty.

It is such a plus that it comes in this elegant packaging!

So which product would you want to try first?!?

*all images taken from the Press Kit

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